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A Growing IMaGe in College Sports
Once IMG acquired ISP Sports, one of its main competitors, it clearly established itself as one of the major players in college sports. According to USA Today, upon federal regulatory approval, IMG will represent the multimedia marketing interests of 80 schools, including 34 of the 65 schools who compete in conferences making up the Football Bowl Championship Series, plus Notre Dame. IMG could present its schools as a national unit for prospective sponsors, which could mean more revenue for the schools and IMG.
Through its Collegiate Licensing Company division, IMG now provides licensing services for schools responsible for about 75% of the estimated $4.3 billion in annual retail sales of college sports merchandise. IMG's college client list already includes Texas, Ohio State, Michigan, Kentucky, Oregon, Nebraska, Tennessee and Florida. From ISP, it will add Alabama, Georgia, UCLA, Washington, Arizona State and Virginia Tech, among others. Any cut of that kind of money is enough to make Warren Buffett giddy.
In case you missed it, check out CLC’s listing of the top-selling licensed apparel from its last fiscal year:
Top-75 Universities
These rankings represent royalties reported July 1, 2009 through June 30, 2010 on all collegiate merchandise sold.
(1.) The University of Texas at Austin (2.) The University of Alabama (3.) University of Florida (4.) Louisiana State University (5.) The University of North Carolina (6.) University of Georgia (7.) The University of Michigan (8.) University of Kentucky (9.) The Pennsylvania State University (10.) The University of Oklahoma (11.) University of Notre Dame (12.) University of Tennessee (13.) West Virginia University (14.) University of Nebraska (15.) Auburn University (16.) University of Wisconsin (17.) The University of Kansas (18.) University of Missouri (19.) Florida State University (20.) University of Arkansas, Fayetteville (21.) Texas A&M University (22.) University of Illinois (23.) University of South Carolina (24.) Texas Tech University (25.) Clemson University (26.) Oklahoma State University (27.) University of Miami (28.) Purdue University (29.) The University of Minnesota (30.) Duke University (31.) University of Louisville (32.) The University of Arizona (33.) University of California, Berkeley (34.) University of Washington (35.) University of California, Los Angeles (36.) University of Mississippi (37.) Syracuse University (38.) Oregon State University (39.) Kansas State University (40.) University of Maryland (41.) Georgia Institute of Technology (42.) Washington State University (43.) University of Virginia (44.) University of Cincinnati (45.) University of Pittsburgh (46.) Boise State University (47.) University of Colorado (48.) Stanford University (49.) University of Utah (50.) University of Connecticut (51.) Brigham Young University (52.) Texas Christian University (53.) State University of New Jersey (54.) East Carolina University (55.) Boston College (56.) The University of Montana (57.) University of South Florida (58.) The University of Memphis (59.) U.S. Military Academy (60.) The University of New Mexico (61.) Fresno State (62.) Vanderbilt University (63.) Georgetown University (64.) Marshall University (65.) Colorado State University (66.) University of Central Florida (67.) University of Houston (68.) Northwestern University (69.) Gonzaga University (70.) The University of Wyoming (71.) Villanova University (72.) University of Nevada (73.) University of Delaware (74.) Texas State University- San Marcos (75.) James Madison University