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These articles are republished with permission from The Winthrop Digest – a product and knowledge forum to share ideas and tools for athletic departments. Win AD provides athletic directors (ADs) with the best data and analysis to make the best decisions. Win AD provides this original research and best practices exclusively to Division I ADs to frame actionable insights for decision makers. Our independent research and analysis is available at www.WinthropIntelligence.com/Digest. (c) 2011 Winthrop Intelligence, LLC - All Rights Reserved. |
FBS Football – What Helps and Hurts Attendance Performance?
Tue, Nov 01, 2011
By Winthrop Intelligence
What factors correlate most strongly and most negatively with FBS attendance? To answer this broad question, in Parts I and II we analyzed 11 years of historical attendance data. Then, in Part III we took a closer look at correlations for attendance performance over the past three seasons (2010-2008). Last, in Part IV we explore strategies for scheduling non-conference opponents as a lever to impact ticket sales.